Nurturing a New Path for Rubber. 

We defined Reselo’s long-term trajectory through a comprehensive brand overhaul. By aligning visual aesthetics with a precise verbal strategy, we created an online experience that fosters credibility and distils complex product benefits into a clear, tranquil narrative.

 

Overview:

Reselo transforms birch bark, a forestry byproduct, into a high-performance, 100% bio-based rubber compound. Their patented solution serves as a direct, sustainable alternative to fossil-based elastomers. While currently scaling as an ingredient brand within the footwear industry, Reselo’s versatile technology is also being integrated into the automotive and tyre sectors.

The company’s vision is to build a future where high-performance materials are made from renewable resources. 

To harmonise raw ecological roots with technical precision, we focused on translating Reselo’s forest-born origins into a forward-thinking brand. By capturing the team’s vision, we built a visual and verbal identity that feels as credible as the science behind it.

Our goal was to reflect the delicate balance between nature and high-tech engineering. We explored a sophisticated mix of earthy backgrounds, modern typography and technical illustrations to ensure the design felt grounded yet forward-thinking and minimalist. The resulting identity anchors Reselo’s core values in a trust-driven aesthetic, capturing their vision for a sustainable future through a clean, minimalist lens with a signature pop of colour.

Overall, we provided Reselo with a distinctive brand voice and online footprint that fully encapsulates their mission to bridge the gap between the forest and the future.

 

Industry: Technology, Sustainability

 

Deliverables/Key elements:

• Discovery workshops
• Reviewing the target market
• Target audience analysis
• Mood boarding and brainstorming sessions
• Concept design
• Building brand story
• Logo design
• Brandmark
• Colour palettes
• Fonts/Typography
• Visual brand assets
• Brand guidelines
• Verbal branding strategy
• Verbal branding guidelines
• Branding strategy
• Tone of voice
• Value proposition
• Brand positioning statement
• Content creation
• Illustrations
• Animations
• UI design
• UX design
• Interaction design
• Holding page design
• Front-end development
• User testing
• UI library
• SEO
• Hosting
• Maintenance
• Blogs
• Newsletters

 

Key Takeaways:

• Strong visual identity
• Compelling brand strategy
• Unique identity and brand positioning
• Stylish website design
• Powerful branding
• Brand consistency
• Clean customer experience

Website: www.reselo.se

 

The challenge:

REVAMPING AN EXISTING BRAND

Reselo’s existing presence provided a starting point, but their rapid growth demanded a more robust brand narrative. We pivoted from their initial site to first establish a precise tone of voice and organic meets technical visual system. This paved the way for a total digital transformation, ensuring that their revamped website now stands as a powerful testament to their visionary, bio-based mission.

 

Our brand strategy process was broken down into seven key components;

Discovery Process

FINDING THE PIECES OF THE PUZZLE

We began by deconstructing Reselo’s core positioning and brand purpose to fully understand the nuances of their offering. By auditing their vision alongside collaborative discovery workshops, we moved into a high-level creative phase using mood boards and linguistic mapping to bridge the gap between their initial ideas and a definitive, cohesive brand concept.

Concept creation

FORMING THE OUTLINE

To reflect Reselo’s unique position in the market, we developed a comprehensive design framework that balances understated elegance with technical authority. From the verbal identity to the visual interface, every element was crafted to embody their vision for future-proof technology. The result is a brand presence that doesn’t just explain a product—it invites potential customers into a more sustainable industrial era.

 

Brand IDENTITY design, guidelines and animation

GIVING IT A FACE

Following the approval of our strategic roadmap, we shifted our focus to visual storytelling. We collaborated closely with the Reselo team to transform their technical concepts into a sophisticated logo mark.

 

Verbal branding and content

GIVING IT A BRAND VOICE

Establishing a verbal identity meant more than just choosing words; it meant capturing the organic peace and sustainable purpose at the heart of Reselo’s technology. Through deep discovery workshops, we identified the key terminology between raw nature and high-tech rubber alternatives. This resulted in a comprehensive voice guideline that translates their visionary messages into a serene yet commanding presence across all marketing channels.

Illustration creation and animation

GET THINGS MOVING

To mirror the brand’s serene identity, we opted for a minimalist, fine-line illustration style that captures the intricacy of Reselo’s technology. By layering these technical drawings with subtle, rhythmic animations, we created a digital flow that feels both organic and highly refined.

UI/UX design

PUT THE PUZZLE TOGETHER

The final phase was to translate the brand’s soul into a high-performance web experience. We implemented smooth-motion scrolling and nuanced page interactions to evoke a sense of calm and innovation. This liquid flow ensures the website feels modern and effortless, reinforcing Reselo’s position as a leader in the next generation of sustainable materials.

 

Front-end development and deployment

SEE ME IN ACTION

Once the design was finalised, we moved into the rigorous technical development phase. We conducted exhaustive cross-platform testing to ensure the user experience remained seamless and tranquil across every device and browser. With a flawless foundation in place, we launched the platform.

 

The Solution – A Strong Brand Strategy

Reselo was a remarkable journey that blended technical complexity with creative vision. Partnering with their team of industry experts allowed us to fuse scientific depth with our own strategic design, resulting in a brand that is as inspiring as it is commercially robust. A successful strategy is defined by its ability to project a singular, unmistakable message and in this partnership, we have achieved a cohesive identity that will carry Reselo far into the future.

If you would like to learn more about Reselo’s project you can check out their website at www.reselo.se or if you are interested in the services offered you can get in touch with us!