Consortium for Precision Health. 

We developed a refined brand identity for CPH by aligning medical precision with a clear visual strategy. This resulted in a digital experience that fosters immediate credibility, displaying complex research objectives into an intuitive and tranquil narrative that speaks to clinicians and academics alike.

 

Overview:

 

The Centre for Precision Health (CPH) serves as a multidisciplinary nexus at the University of Bath, bridging the gap between fundamental laboratory science and global clinical application. As the central collaborative hub for the IMI, CBio, and CPR research groups, CPH is dedicated to advancing translational research, turning complex biological insights into targeted, “precision” medical treatments. By uniting experts across science and engineering, the Centre addresses unmet medical needs with a focus on delivering high-impact healthcare solutions that are as accurate as they are transformative.

The foremost goal was to create a cohesive brand image that reflects the “precision” in their name. This meant moving away from a generic academic aesthetic toward a clinical, high-tech visual language that resonates with global clinical arenas and national health partners.

A key objective was to develop a verbal and information strategy that offers complex scientific data and interdisciplinary collaboration into a modern and digestible narrative, making the Centre’s impact clear to stakeholders and the public alike.

As a nexus for multiple research groups (IMI, CBio, and CPR), the website needed to act as a digital anchor. The goal was to build a platform that fosters immediate trust and credibility, positioning CPH as a world-class authority in precision medicine and therapeutic innovation.

We aimed to eliminate “information overwhelm” by restructuring the Information Architecture (IA). The objective was to create an intuitive flow that allows different user personas, such as early-career researchers, senior clinicians, and potential donors, to find relevant research, news, and case studies with minimal friction.

 

A critical technical goal was to provide the CPH team with a customised, modular CMS. This allows them to update case studies and research breakthroughs in real-time without technical assistance.

The digital framework was designed to be scalable, allowing for the addition of new research pillars, international partnerships, and evolving medical data structures as the Centre grows in scope and influence.

 

Industry: Technology,  Biotechnology

Deliverables/Key elements:

• Discovery workshops
• Reviewing the target market
• Target audience analysis
• Mood boarding and brainstorming sessions
• Concept design
• Logo design
• Brandmark
• Colour palettes
• Fonts/Typography
• Visual brand assets
• Brand guidelines
• Illustrations
• Animations
• UI design
• UX design
• Interaction design
• Front-end development
• User testing
• Hosting
• Maintenance

 

Key Takeaways:

• Authoritative Visual Identity
• Bespoke Brand Positioning
• Narrative-Driven Strategy
• Brand Governance
• High-Performance Interface Design
• Intuitive User Journeys
• Information Architecture Optimisation

Website: www.ctibath.ac.uk

 

The challenge:

REVAMPING AN EXISTING BRAND

Our brand strategy process was broken down into seven key components;

Discovery Process

FINDING THE PIECES OF THE PUZZLE

We began by deconstructing the existing site to identify where the user experience was failing. This involved a UX audit to locate navigation bottlenecks and a content gap analysis

The old site suffered from “information density,” making it difficult for users to find specific research. We re-engineered the site map, creating a tiered hierarchy that categorises content by “Research Pillars,” “Clinical Impact,” and “Academic Opportunity.” This ensures that a donor, a student, and a senior clinician can each find their specific path in two clicks or less.

With the structure set, we shifted to the visual plane. We moved away from dated academic layouts toward a clinical-tech aesthetic. We introduced a palette of “Laboratory Whites” and “Deep Clinical Blues,” paired with sharp, modern typography. The UI was designed to feel “precise”—using structured grids and generous white space to allow the high-level scientific content room to breathe.

A major pain point of the old site was the inability to make quick updates. We built a customised, modular CMS using a “block-based” architecture. This empowers the CPH team to build new case studies and research pages using pre-approved design components, ensuring that even as the content grows, the brand consistency remains perfect.

 

Brand IDENTITY design, guidelines and animation

GIVING IT A FACE

We engineered a bespoke visual identity for CPH, centred on a minimalist logomark that balances clinical precision with modern accessibility. The identity utilises a refined ‘hairline’ aesthetic incorporating fine, technical strokes that mirror the accuracy of translational research. This responsive design system was built for total versatility, ensuring the brand maintains its sophisticated, high-tech authority across every medium, from digital interfaces to architectural signage.

Illustration creation and animation

GET THINGS MOVING

We avoided flashy or distracting effects in favour of purposeful, fluid motion triggers that guide the user through complex data. Subtle parallax layers provide a sense of depth to microscopic imagery, while micro-interactions such as precision line-drawing animations on icons and menu transitions, reinforce the brand’s “clinical-tech” aesthetic

UI/UX design

PUT THE PUZZLE TOGETHER

The UX and UI design for the Centre for Precision Health was engineered to transform dense academic data into an intuitive, high-performance digital environment. We prioritised a “clinical-tech” aesthetic, utilising a structured grid system and generous white space to reflect the precision and rigour of translational research. The user experience was centred on persona-based navigation, ensuring that senior clinicians, early-career researchers, and institutional partners can access specific research pillars and case studies with frictionless ease.

Front-end development and deployment

SEE ME IN ACTION

Following the approval of the design, we transitioned into a comprehensive technical build focused on performance and scalability. A key priority was the development of a bespoke, modular CMS, engineered to empower the CPH team to manage complex research data and case studies with ease. We conducted exhaustive cross-platform testing to ensure the user experience remained seamless and tranquil across every device and browser. With this stable, high-performance foundation in place, we successfully launched the platform.

 

The Solution – Fresh and modern feel

The transformation of the Centre for Precision Health (CPH) digital presence stands as a benchmark for how strategic design can elevate academic research into a global clinical authority. By successfully bridging the gap between high-level laboratory science and human-centric storytelling, the project has redefined how the Centre engages with the international medical community.

 

If you would like to learn more about CPH’s project you can check out their website at www.ctibath.ac.uk or if you are interested in the services offered you can get in touch with us!